SmokeFree Identity

Fall 2008, Art & Design Perspectives III
Asked to choose an object, research its full life cycle, and document our research in an appropriate format, I chose to research cigarettes and demonstrated my understanding through creating an ad campaign. I based the design of the SmokeFree logo on the generic non-smoking icon and my campaign focused on conveying the disadvantages of smoking cigarettes.

Intended size:
11 inches by 17 inche

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